Reynolds and Reynolds
Equity Calculator

Shorten customer buying cycles and attract the trades you want with Equity Calculator, available as an optional feature for Contact Management.

Equity Calculator estimates the equity position of customers who have purchased a vehicle from your dealership. The customer's equity position is easy to view on several commonly used screens within Contact Management.

With information provided by Equity Calculator, you can:
  • Control advertising expenses - create targeted marketing campaigns that will help increase the effectiveness of your prospecting activities - no more "shooting in the dark" for prospects.
  • Shorten the buying cycle - reach out to customers who are most likely to be in a position to purchase a new vehicle.
  • Maximize your profits on trade-ins through a better understanding of a customer's assumed equity position on their trade.
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Sales - 888. 877.4394