Reynolds and Reynolds
Household/Driver Tracking

Manage your customer and vehicle information more efficiently to build stronger relationships and increase customer satisfaction.
With the Household/Driver Tracking application, you can quickly determine if someone is a loyal customer, how many drivers are in the same household, how many vehicles they own, and how much money has been spent at your dealership by customer, by vehicle, and by household.

The initial entry of a prospect's information automatically creates an independent driver record for each individual, which is later associated with a specific household. This enables your dealership to keep track of separate contact numbers for each individual, such as home phones, cell phones, and other personal information. If a new vehicle is purchased or brought in for service, the amount of money spent is tied to the vehicle and the household. If you have multiple client sites, you can track records at each site or combine them.

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Sales - 888. 877.4394